Mobile Hotel Booking Trends Report by Sojern and Google

Sojern partnered with Google on an interactive report looking at new trends in the hotel world. Here is the infographic and some findings: Mobile is Now the Dominant Channel for Hotel Searches with over 53% share of US search volume. In economy, that’s 73% of all searches, compared with 53% for upscale and 45% for luxury hotels. Mobile Search Is Growing Fastest for Luxury Hotels: 23% in share of mobile searches, compared with 19% for upscale hotels and 14% for economy hotel brands. Mobile Bookings Spike on Weekends- peaking at 14% on Sundays. Last Minute Search and Bookings: 58% of...

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