Mobile Hotel Booking Trends Report by Sojern and Google

Share: Sojern partnered with Google on an interactive report looking at new trends in the hotel world. Here is the infographic and some findings: Mobile is Now the Dominant Channel for Hotel Searches with over 53% share of US search volume. In economy, that’s 73% of all searches, compared with 53% for upscale and 45% for luxury hotels. Mobile Search Is Growing Fastest for Luxury Hotels: 23% in share of mobile searches, compared with 19% for upscale hotels and 14% for economy hotel brands. Mobile Bookings Spike on Weekends- peaking at 14% on Sundays. Last Minute Search and Bookings: 58%...

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