Uniworld Launches U, a River Cruise for Millennials

Share: While other river cruise lines simply add features designed to appeal to millennials, Uniworld has boldly staked out the millennial market with a unique new brand called U. With two ships—the A and B—each carrying a maximum of 120 passengers, the brand is aimed at reaching 21- to 45-year-olds with a combination of luxury, casual elegance, customized cuisine, entertainment and shore excursions. To educate travel agents in the same age group as the target demographic, Uniworld launched a contest (through August 15th) to have agents compete for spots on the sneak-peek cruise sailing a Paris to Paris itinerary...

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