At the Winter Olympics in PyeongChang, every millisecond counts. Timekeeping technology has evolved since the early days of Olympics. 2018 is no exception. OMEGA has been the Official Timekeeper of the Games on 27 occasions since 1932. At PyeongChang, OMEGA will once again take on the role of the official timekeeper.
Through incredible sensor systems, the brand will now provide continuous measurements from start to finish of events, meaning that athletes can gain an immediate understanding of where they gained or lost time, or where they won or lost points.From the live speed of a single alpine skier – to the formations of an entire ice hockey team – the information provided will add a brand new dimension to every performance.
“For the very first time Omega is going to deploy motion sensor technologies that are going to be placed in five different sports. Those technologies allow us to provide instant information of the performance of the athlete between the start and finish,” says Alain Zobrist, CEO Omega Timekeeping.
Everything in 2018 is about enhancing the viewer experience and providing live information that athletes can use to analyse their performances.This is the first time at the Olympic Games that such in-depth data will be made instantly available and it is almost certainly the beginning of a brand new era.