Visa recently released its Global Travel Intentions report, a study that looks at motivators and behaviors of international travelers, as well as upcoming trends for 2018, and I wanted to share with you in case you’re working on any travel stories the data may be useful for, especially as people start thinking about the spring break travel plans.
Some sample stats & trends:
Trips are getting shorter: The global average is now eight nights, down from 10 nights on average in 2013.
Technology is helping some travelers better navigate their destinations: 88 percent of travelers gained online access while abroad. Almost half (44 percent) use ride-sharing apps to get around once they are on the ground.
Japan, the United States and Australia are the most visited countries: Japan has overtaken the United States as the most popular destination for global travelers in the past two years. Regional preferences prevail, though, with travelers in the Asia Pacific region leaning heavily toward Japan as a travel destination. American travelers prefer continental Europe, though Mexico, Canada and Japan are also highly desirable.
Cash causes anxiety: Travelers cited loss of cash or theft as a top money concern while on trips.
Big Spenders: The average global traveler spends US $1,793 per trip, yet the global median amount of cash brought to destination globally clocks in at a whopping US $778.
Leftover cash: A whopping 87 percent have leftover cash after their trips, but only 29 percent convert it back to currency they can actually use at home. The global median leftover amount is US $123.
To download the full Global Travel Intentions Study Highlights report click here.