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How to Share Travel Articles Efficiently and Effectively Using Social Media

How to Share Travel Articles Efficiently and Effectively Using Social Media

Traveling is one of the most successful niches to occupy on social media. This fact is understandable if we are talking about photo and video content that is posted and shared on social platforms. But there are people, who prefer writing about travels, interesting destinations, and guidelines for tourists. How should they promote their work on social platforms? This can sound complicated, but if you know some secrets and techniques, you can be confident in your success. Luckily, this article reveals what the writers should do if they want their articles about travels to be promoted and shared on social media. Let’s dig in!

A Word About Paid Services

Of course many of you, dear readers, have thought about using some boosts for your blogs. This matter is quite controversial, due to the fact that it is considered illegal on the major platforms. However, if used properly, sites like buytoplikes.com/ can provide impressive results with just 20 Instagram likes bought. The key is, that you should think of paid services not as if it is your trampoline straight to the big success, but as a good helping instrument for climbing right to the top ratings in your niche. Always use reasonable numbers and don’t think that money can buy you all the love of the audience. To win recognition and appreciation, you must try hard to produce the best authentic content. Now, with that point clear, we shall continue our guide for the writers. 

Choosing The Right Platform

If you are a writer, you should think about where your texts will be displayed. The best option is having your own site, which will be the unique independent space for your articles. If you are not able to launch your site for any reason, there are alternatives that can play the part as well as the site possibly could:

  • Tumblr. This social network is great for you because it has a bigger character limit than many others, and it has a comfortable interface that can be customized to your liking. Comments, tagging, adding pictures – all those basic features are included.
  • Livejournal. This one is well-known by millennials, but zoomers are not widely aware of it, so you will have to do a lot of cross-platform promotion. This platform is adapted for long texts, in a form of diary entries. It has a built-in text manager, where you can edit and customize your texts, add pictures and links. Livejournal also offers the comment section. 
  • Facebook and Instagram. The most popular networks where you can post a somewhat long text. For instance, on IG, the limit of characters is 2000, but it can be avoided if you post text pics in the carousel. 

The majority of social networks are more suited for photographs and videos, and that is putting texts to second place. But pics are to be used as a tool that helps to drive attention to your writings. 

Visuals

sharing travel articles via social media visuals
Whatever you are writing about, you should remember that the visual representation of your texts is Important for catching the audience’s attention. Vision is the primary human perception organ, and we rely on it very much. That is why juicy images and videos will attract way more new viewers than the text content. For you, pictures have to be the hook that gives people a clue about the article and triggers the interest to know more about it. Here are some useful advice for your visuals:

  • If possible, create the visual content for your articles yourself. Authentic pictures and videos will be highlighting your texts better than anything you can find online. 
  • Try to get better gear to shoot content, so your articles will look professional. 
  • Having a clue about filters and composition would definitely be a plus, so the least thing that you should do is reading photography blogs and practice. The opportunity to get classes is a good bonus to your skills. 
  • Do not overload your articles with photos though. These are supposed to be a hook to catch the interest of your viewers, not the main entertainment. 

Cross-Platform Promotion 

cross platform promotion
Whatever you choose – personal site for blogging or one of the platforms listed above, you will have to cross-promote your updates on other networks. For your needs, the best choice would be to promote your articles on Instagram, Facebook, Pinterest, and Twitter. For that, you will definitely need to have a proper visual representation collection, which was discussed in the previous paragraph. The goal that you must set for yourself is driving traffic to your prominent site. The universal tips that will help you to reach it would be:

  • Don’t duplicate your captions on different platforms. Many users are following the authors they like on several platforms at once, and they will highly appreciate the effort.
  • Never reveal the full article on any of your helping platforms. Remember the goal – drive them all to your main site.
  • Announce the content that will be out soon, so you will be sure that the release will be noticed.
  • Encourage the sharing of your content among users, so your audience will expand organically.
  • Choose proper posting time, so your updates will not be lost in the feeds of your followers. 
  • Use your helping networks as the channel for communication with your readers. Ask them questions, collect feedback and analyze the reaction to your recent posts.
  • Never limit your posts on social media with announcements and updates concerning your articles only. Think of a few categories of content that would be specific for all the platforms.

Recognition

travel photographer
Another important factor that helps to reach success is your recognition on the internet. The best way to achieve this goal is to develop a particular style of writing and a certain style of pictures and videos. For visuals, choose a few filters that you love the most, and use them constantly, so your photos will be easily recognized with a quick look. 

Your writing style, on the contrary, is something that will make your readers stay on your profile and eventually become your follower. Traveling is one of the most popular niches on social media, so you will have to come up with something really unique and outstanding, that will make a difference with other authors. 

  • Look through your competitor’s profiles. Avoid the stylistic methods they use. 
  • Get inspiration from the influencers from your niche, but always try to come up with a fresh angle.
  • Create your personal memes and hashtags, that will define your community. 
  • Add personal flair to everything you do, and stay sincere to your followers. This attracts people more than anything. 

Safe travels!

About The Author

luxebeat

For a sophisticated lifestyle...Luxe Beat Magazine is the premiere resource for all things luxury. With content provided by a consortium of the most esteemed and talented writers in the luxury and travel industry, Luxe Beat offers an uncommon perspective.

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