Lexus World Surf League Finals at San Clemente’s Trestles Beach

Merging the world of professional surfing with luxury Lexus automobiles and fashion, Lexus World Surf League Finals (WSL) begins this Friday, Sept. 6, and runs through Sept. 14, 2024. The host of the event is Southern California’s Trestles Beach in the beach community of San Clemente.

U.S. Olympian and WSL Surf Ambassador Griffin Colapinto

The first-ever surf ambassador is 2024 U.S. Olympian Griffin Colapinto will take the waves in his hometown of San Clemente. Griffin is a perfect fit for Lexus, whose energy and passion for surfing perfectly align with the brand’s commitment to innovation and performance. This partnership also marks Lexus’ deeper dive into the surfing world.

Lexus is the Official Automotive Partner of the WSL in North America and an Official North America partner of WSL PURE, aligning with the WSL’s global initiative to protect and conserve our one ocean.

World Surfing League Caitlin Simmers

“This expanded partnership with Lexus, which takes us right through from the start of this season and into the next, is built on the support from fans and the surfing community,” said Cherie Cohen, WSL Chief Revenue Officer. “Lexus and the WSL share a passion for innovation and performance at the highest levels and this extended relationship allows us to focus on delivering amazing experiences to our fans.”

Lexus is helping to create experiences at select WSL North America events, allowing the surfing community and fans to interact in new ways with the brand and its vehicle lineup, including the all-new 2024 Lexus GX 550. These will include on-site activations, curated VIP experiences, and chauffeur services for both athletes and fans. In addition to on-site activations, Lexus-branded content will be found on WSL live event broadcasts and across WSL and Complex social channels.

Lexus at US Open of Surfing. Photo Jill Weinlein

“Like the WSL, Lexus is built on a commitment to create amazing experiences for our customers and communities,” said Cynthia Tenhouse, vice president of Lexus marketing. “We are moved by the incredible support we received from the WSL and the surfing community for Lexus Pipe Pro. Our partnership will continue to highlight the intersection between the best in community, sports, and luxury – all while showcasing the latest in our vehicle lineup.”

The expanded partnership leverages Complex and its influence as the leading platform shaping global youth culture and celebrates the intersection of diversity, community, sports, and luxury.

“As the premiere voice of youth culture, we’re excited to continue to drive excellence and innovation forward with Lexus and the World Surf League,” said Kirsten Atkinson, Complex Head of Brand Partnerships, Sales. “This partnership builds on Complex’s legacy of facilitating unique collaborations, premium content and curated IRL experiences that engages loyal superfans and attracts growth audiences.”

The Lexus WSL Finals is the one-day, winner-take-all season finale to decide the 2024 World Champions. The competition window for the Lexus WSL Finals will open on Friday, September 6, and close on Saturday, September 14, 2024. Within this window, the competition will be run on the best day of surf conditions.

WSL Joao Chianca of Brazil

From Pipeline and Portugal to Teahupo’o and Cloudbreak, it has been a hard fought season for the world’s best surfers. Only two surfers will emerge as Champions to add their name to the legacy of the sport.

WSL Jack Robinson from Australia

This current world No. 1 John John Florence, will be making his first appearance at Lower Trestles as a World Title contender. He will battle it out for his third World Title.

WSL John John Florence

Returning 18 year old, Caitlin Simmers, will be making her second run at a World Title as the No. 1 seed, while also donning the Yellow Leader Jersey.

WSL Caitlin Simmers

The world No. 2 and defending champion Caroline Marks will be back in front of her home crowd to defend her World Title.

History will be made as tour veterans will battle a new generation of talent for the World Title at Lower Trestles. For those who can’t make it to Southern California to watch, they can watch live September 6-14 on World Surf League.

Lexus

On the sand at the Lexus WSL Finals, fans will have the opportunity to preview the Lexus LX Surf Concept vehicle, as well as enjoy a curated surf shop experience at the Lexus House. Lexus has collaborated with LA-based clothing brand, Free & Easy for a limited-edition capsule collection.

Free & Easy

Free & Easy offers everything fans need to take in the waves. The Finals-exclusive merchandise includes:

Trestles “Don’t Trip” Hat
Trestles T-Shirt
Premium Beach Towel
Beach Chair (including a backpack and headrest)
Beach Umbrella
Surf Wax
Candle

Fans can watch all the action LIVE on WorldSurfLeague.com, the WSL’s YouTube channel, and the free WSL app. Check local listings for coverage from the WSL’s broadcast partners. The Lexus WSL Finals is proudly supported by Lexus, Pacifico, Red Bull, 805 Beer, SHISEIDO, YETI, Bonsoy, True Surf, Surfline, Pura Vida, Eventbrite, Vissla, Cup Noodles, Hoag, Chase Travel, Rad E Bikes, Surf Water, Blu Green Haircare, Sambazon, Florence Marine X, I-SEA, Onewheel, and iHeart.