Italy is the world’s fashion capital where top footwear designers are headquartered. It is no wonder when a fashion trend begins in Italy and hits the rest of the world at a later time. From fitness shoes to a high-end fashion staple, the sneaker’s move up the ladder in the fashion world depicts the most significant developments in our society in recent years. This is the case for P448 Italian fashion sneakers.
The first collection of P448, which combined ferments of streetwear culture and pop spirit, placed this brand on the fashion map alongside other high-end contenders. Unlike other designs, P448 chooses to differentiate itself from the rest. For instance, the brand does not use sports celebrities and models to market their merchandise but would rather let the form and design of the sneakers speak for themselves.
The P448 sneaker brand was formed in 2014 by two aspiring entrepreneurs, Marco Samorè and Andrea Curti, in the town of Forlì. The duo spent the next three years trying to get a footing in the Italian fashion sneaker world. They managed to penetrate to neighboring regions such as Germany, France, Holland, Belgium and Spain. In 2017, the brand was able to enter the United States and Asia a year later.
Sneakers, especially Italian fashion styles, have come a long way. Before, sneakers were typically worn primarily for sporting activities or going to the gym. This is no longer the case. Millennials have taken up to wearing Italian fashion sneakers with almost everything in their closet including suits to the office. Many men’s closets have a “sneaker shrine” whereby their prize footwear is showcased and organized in a celebratory manner. Italian fashion sneakers have become a global obsession.
P448 has kept its headquarters in Forlì, Italy and this is where logistics and administration are done. The founders are still hands on in the company as creative leads and Paolo Griffo running business as the CEO. A notable addition to the team is Wayne Kulkin who serves as the president and a partner in P448. He surprisingly stumbled on the brand while on a visit to Italy. He was fascinated with how the customers were positively reacting to the brand and saw a great potential for future growth. He now oversees the distributorship of P448 and the penetration in the Asian market is one of his primary objectives.
P448 is a brand hand crafted by Italian master innovators and artisans in the finest factories in Italy. The brand is rooted in the belief that eclecticism, design innovation and stylistic research lies at the heart of self-expression. The footwear is always up to date on authentic materials with a focus on the details, throughout the manufacturing process. The shoes are hugely famous for their comfort and trendy colors. P448 synthesizes elements of boldness and street culture that is appreciated in Italy and throughout the world.
What does the future hold for P448?
Luxury is all around us, from cars to travel and down to our feet. The luxury fashion trend in the sneaker market is just getting started. The Italian fashion sneaker will continue to be redefined. P448 sneakers have risen from street to chic.
P448 is continuing to soar, providing a collection of stunting and fashionable sneakers. The brand is fully aware that the modern consumer is brand-conscious investing in premium, well-made fashion rather than wear-once-and-throw-away pieces. P448 future goal is to reach 50 million euros by the year 2022 and continue to expand its business both online and in their retail stores. P448 will continue to put their best foot forward, bringing their customers the best in Italian fashion sneakers.