Sojern partnered with Google on an interactive report looking at new trends in the hotel world. Here is the infographic and some findings:

  • Mobile is Now the Dominant Channel for Hotel Searches with over 53% share of US search volume. In economy, that’s 73% of all searches, compared with 53% for upscale and 45% for luxury hotels.
  • Mobile Search Is Growing Fastest for Luxury Hotels: 23% in share of mobile searches, compared with 19% for upscale hotels and 14% for economy hotel brands.
  • Mobile Bookings Spike on Weekends- peaking at 14% on Sundays.
  • Last Minute Search and Bookings: 58% of hotel bookings occur last minute (0 to 7 Days before their stay) and one-third of all flights are booked last minute.
  • Fastest rising hotel brand (in any category): Kimpton, followed by Home2Suites.

2017-hotel-report-infographic

About Sojern:
Sojern is travel’s leading performance marketing engine. With 350M global traveler profiles, 100K unique audience segments, and billions of predictive purchase signals including search and booking data from partners across the industry, we deliver billions in revenue and put more heads in beds, travelers in seats, and tourists in towns for our clients worldwide. From global enterprise brands to independent hotels, we work with companies around the world in air, hotel, car, cruise, and tourism to drive direct bookings. Headquartered in San Francisco, we manage key office locations in New York, London, Singapore, Omaha and Dubai to support our global services. For more information, please visit www.sojern.com.

Related Post

Four Seasons Elk Chili From the Handle Bar While visiting Jackson Hole, we wanted to spend a night on the mountain. Since the Four Seasons had just been awarded the best ski resort, it made sen...
Afternoon Tea In Phoenix Many may be amazed that afternoon tea is served in Phoenix, Arizona. Since I’ve moved here in 2006, I’ve enjoyed it on a regular basis.  For me, I con...
New Four Seasons Hotel Lion Palace, St. Petersburg... When the iconic Four Seasons decided to open their first hotel in Russia, one might have expected them to head to the capital city of Moscow. But inst...
Haute Hong Kong Hotels There’s no shortage of luxury anything in Hong Kong. It’s a place where Bentleys and Rolls Royces sit in traffic next to Ferraris and Lamborghinis. Mu...