Robb Vices. The name is sexy, the marketing is smart. The son of Robb Report’s publisher has taken the popular concept of subscription boxes and created a product that reflects the magazine’s content of luxury-things-to-have.
Subscriptions can be month-to-month—or for three-, six- or 12-month periods. For about $100 a month (depending on the subscription chosen), subscribers (or gift recipients) receive a box filled with unusual and desirable surprises—handmade Italian Finlay & Co sunglasses, Euro-styled Bluetooth speakers, technologically-wild writing instruments designed by Ferrari’s Pininfarina, to name a few. All the rarities have been carefully curated—so as to guarantee delighted pleasure when the box is opened. All are related, so as to represent a single theme or journey. (The box itself is quite elegant, carefully crafted to cradle and display the unusual contents.
Since its creation in 2016, Robb Vice collaborations have been done with chefs such as Daniel Boulud and Marcus Samuelsson and collections from brands like Lalique, Master & Dynamic and Highland Park.
And to bump up the aura of luxury and exclusivity, memberships must be applied for.
A recent box included Robb Vices Reserve Sparkling Wine, created from Chardonnay grapes by winemakers Laurent and Catherine Delaunay; Crème de Cassis de Dijon from the house of Gabriel Boudier; and the magnificent Indulgence Sabre by Georg Jensen (with the option for a complimentary engraving).
The sabre could, of course, be used immediately to “behead” the sparkling wine—which could then be combined with the Crème de Cassis to make the sublime Kir Royale cocktail. (However, the package comes with a suggestion that the sparkling wine be opened in the conventional way—unless the gift recipient is experienced in the sabre technique.)
The combined value of this box was just under $300, though the promotional material states that box contents will generally be valued at between $500 and $800.
For more information or to apply for a subscription, visit the website.