A past Robb Vices box

Robb Vices. The name is sexy, the marketing is smart. The son of Robb Report’s publisher has taken the popular concept of subscription boxes and created a product that reflects the magazine’s content of luxury-things-to-have.

Subscriptions can be month-to-month—or for three-, six- or 12-month periods. For about $100 a month (depending on the subscription chosen), subscribers (or gift recipients) receive a box filled with unusual and desirable surprises—handmade Italian Finlay & Co sunglasses, Euro-styled Bluetooth speakers, technologically-wild writing instruments designed by Ferrari’s Pininfarina, to name a few. All the rarities have been carefully curated—so as to guarantee delighted pleasure when the box is opened. All are related, so as to represent a single theme or journey. (The box itself is quite elegant, carefully crafted to cradle and display the unusual contents.

Handmade Italian Finlay & Co sunglasses

Since its creation in 2016, Robb Vice collaborations have been done with chefs such as Daniel Boulud and Marcus Samuelsson and collections from brands like Lalique, Master & Dynamic and Highland Park.

And to bump up the aura of luxury and exclusivity, memberships must be applied for.

A recent box included Robb Vices Reserve Sparkling Wine, created from Chardonnay grapes by winemakers Laurent and Catherine Delaunay; Crème de Cassis de Dijon from the house of Gabriel Boudier; and the magnificent Indulgence Sabre by Georg Jensen (with the option for a complimentary engraving).

The sabre could, of course, be used immediately to “behead” the sparkling wine—which could then be combined with the  Crème de Cassis to make the sublime Kir Royale cocktail. (However, the package comes with a suggestion that the sparkling wine be opened in the conventional way—unless the gift recipient is experienced in the sabre technique.)

The combined value of this box was just under $300, though the promotional material states that box contents will generally be valued at between $500 and $800.

For more information or to apply for a subscription, visit the website.

 

Related Post

Cassis Monna and Filles: Black Currant Wines of Qu... Crème de cassis, a sweet red liqueur made from black currants, has traditionally been a Burgundy specialty. Popular throughout Europe for use in cockt...
Santa Barbara’s Four Seasons Hotel: Every Se... There are few places that feel destined to be exactly where they are – the Four Seasons in Santa Barbara is one of them. Situated just yards from ...
Greenwich Wine + Food Festival Returns September 2... The Greenwich Wine + Food Festival presented by PepsiCo will welcome music superstar Tim McGraw to this year’s festival. The iconic performer will hea...
Thomas Keller, Jérôme Bocuse & William Bradle... 2018 Event Raises $200k in Proceeds, Supporting Up-and-Coming Culinary Talent For the third year in a row Robb Reportand the ment'or BKB Foundati...