• Miss Dior Cherrie Eau De Parfum comes in at number one with a whopping 4K hashtags
• The bootylicious Kim K ranked in at number two with 5K hashtags
• Coming in at number 20 is Moschino’s Gold Fresh Couture at 186 hashtags
• The most frequent fragrance designers were Kim K along with Moschino with three in the top 20. Followed by Viktor & Rolf and Marc Jacobs both with two in the top 20.

OnBuy Fragances analysed globally recognised perfume brands and entered them into Instagram to see which scent is the most Instagramable.Only the best of the best perfumes are taken off the shelves and uploaded to our Instagram feeds. From sweet to florescent, feminine to gender-neutral, there’s a fragrance out there for everyone.

The top 20 most Instagramable perfume bottles are as follows:

 

RANKED	PERFUME NAME	DESIGNER	HOW MANY TIMES IT WAS HASHTAGGED
1	Miss Dior Cherie Eau De Parfum	DIOR	33.4K
2	KKW BODY II	KIM KARDASHIAN	16.5K
3	Blue Sapphire	BOADICEA THE VICTORIOUS	13.3K
4	Aqua Allegoria	GUERLAIN	11K
5	Fresh Couture	MOSCHINO	7.2K
6	Flowerbomb Fireworks	VIKTOR & ROLF	4.8K
7	Angel Nova Eau de Parfum Spray	THIERRY MUGLER	3.3K
8	Valentina Pink Eau de Parfum	VALENTINO	2.2K
9	Good Girl Legere Eau De Parfum	CAROLINA HERRERA	2k
10	Eau So Decadent	MARC JACOBS	1.9K
11	Paris Hilton Rosé Rush	PARIS HILTON	1.6K
12	Decadence	MARC JACOBS	1K
13	KKW DIAMON KIM	KIM KARDASHIAN	752
14	BONBON	VIKTOR & ROLF	533
15	The Key Eau de Parfum	JUSTIN BIEBER	491
16	Trouble in Heaven	CHRISTIAN LOUBOUTIN	432
17	KKW X KRIS	KIM KARDASHIAN	420
18	Pink Fresh Couture	MOSCHINO	264
19	Meow	KATY PERRY	244
20	Gold Fresh Couture	MOSCHINO	186
21	Jivago 24K Gold Eau De Parfum Spray	ILANA JIVAGO	138
22	Wood	DIESEL	69
23	Ame Toscane Fantaisie Baroque	ISABEL DERROISNE	62
24	Alien Sunessence	THIERRY MUGLER	57
25	CLASSIQUE Eau de Parfum	JEAN PAUL GAULTIER	41
26	Concrete	COMME DES GARCONS	25
27	Fantasia	ANNA SUI	23
28	Fragile	JEAN PAUL GAULTIER	20
29	Secret Wish Eau de Toilette	ANNA SUI	14
30	Flight of Fancy	ANNA SUI	7
31	Midnight Rain Eau De Parfum Spray	LA PRAIRIE	7
32	Fakhrul Arab	AL HARAMAIN	5
33	Hollywood Royal	JUICY COUTURE	1

 

First Place: Dior

In first place is the designer that has provided show-stopping designs and scents for 73 years. So, it’s no wonder that Christian Dior came in with a whopping 33.4K hashtags making “Miss Dior Cherie Eau De Parfum” the most Instagramable perfume bottle.

Second Place: Kim Kardashian

#KeepingUpWithThePerfume. Notorious TV personality and soon to be Lawyer, Kim Kardashian comes in at second place with her KKW BODY II at 16.5k hashtags.

The bootylicious fragrance designer also sits at 13^th place with KKW Diamond (752 hashtags) and 17^th with her collaboration with ‘momanger’ Kris Jenner, KKW X KRIS (420 hashtags).

Third Place: Boadicea the Victorious

Falling a few K’s behind Kim K herself is the heart of the ocean ‘Blue Sapphire’. Boadicea the Victorious ranked third with 13.3K hashtags.

Fourth Place: Guerlain

Following the ocean theme, Aqua Allegoria by Guerlain came in fourth place with 11K hashtags.

Fifth Place: Moschino

Lastly in our top five break down is Fresh Couture by Moschino raking in 7.2K hashtags.

The cleaning inspired product also placed 18^th with Pink Fresh Couture with 264 hashtags and 20^th with Gold Fresh Couture (186 hashtags).

Most Frequently Hashtagged

Along with Kim Kardashian and Moschino, Viktor & Rolf and Marc Jacobs also showed up more than once on in the findings.

Victor & Rolf came in at 6^th with 4.8K hashtags and again at 14^th place with 533 hashtags.

The clutch bag design by Marc Jacobs sat at 10^th place with 1.9K hashtags, and at 12^th place with 1,000 hashtags.

Methodology

Data represents live Instagram figures, collected on 23/08/2020. Variation of hashtags was included.

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