ARCENTI: A Sustainable Online Fashion Brand Aiming to Decentralize Legacy Fashion
The fashion industry is starting to utilize its resources towards a more digital and collaborative path, finally dipping its toes into the waters of Web3, as it works towards helping decentralize brands with a variety of ideas and products that appeal to a larger audience (and no longer targeting any specific niche).
ARCENTI is the perfect example of a pioneer Web3 brand who is harnessing the opportunity to offer an exclusive community that allows ideas and designs to be brought to digital life. Launched by Josh Webb and Angelina Lee, ARCENTI is the ultimate online fashion community where people can all come together to work on collaborative projects.
As the community hub is currently on Discord, it is open to anyone to come and be a part of the journey. With token gated channels for holders and opportunities to vote on certain topics, the online fashion hub offers a kind, diligent, trailblazing, and successful family feeling.
Utilizing technology helps to bring the brand together due to the fact that people can be anonymous in the most remote areas of the world and still play an important role in the community as a whole. Users engage directly with consumption on Discord where they can talk their opinions, give feedback, and even play a role.
Moreover, its IT technology increases accessibility because sometimes certain products are only available in certain areas of the world, which can frustrate some consumers.
Decentralizing legacy fashion
Originally, ARCENTI was named after the Latin words for Art & Science, “artem” & “scentia”, which coincidentally plays a huge role in ARCENTI’s ongoing mission.
The hub is always taking advantage of new and emerging technology functions that make what their brand is today while still maintaining an extremely sustainable focus. For example, their production includes the use of 3D modeling software that allows them to produce realistic looking 3-D renders that are as close as possible to what the product is actually like.
One of ARCENTI’s biggest intentions for the fashion industry is to decentralize legacy fashion to the Web3. Essentially, it provides a rough outline of milestones that need to be reached towards releasing collections.
A voting mechanism is then established, so ARCENTI can collectively choose what ideas to advance. When each milestone is completed, the team moves onto the next one and keeps going with each until the products are delivered to the end users.
For creative organizations, hierarchy is an obstacle to creativity, because it exists in a lot of organizations. Due to the nature of the hierarchy, a great idea might never become a reality. Webb believes these issues would not exist or would be drastically smaller if the organizational structure was built differently from the beginning.
“Let’s say an intern has a design that they would like to propose and they propose the idea to the head of their department,” Josh explains.
“The idea, whether it is good or bad, may never reach decision makers or the creative director, as the head of department might be scared that the design could undermine themselves and the value that they add to the organization. Now, let’s flip it – let’s say the CEO has a reference or idea they think could add value to the collection. Yes, they have more power and influence and more of a chance of it being seen, but people in the creative departments won’t take them seriously and ideas may not get the attention they deserve and will eventually die out.”
Due to these historical and realistic situations, Webb also encourages legacy designers to reconsider a more inclusive landscape for their communities, warning that many designers and brands risk their own industry relevance if they aren’t investing into how today’s generation is working or spending their money.
“A dedicated and passionate community on the internet can do more than most, if not all companies can do,” he added.
“Just look at what WallStreetBets did to GameStop and Robinhood. They are ‘just’ a subreddit, but they managed to force trading halts on Robinhood and put a short squeeze on billion dollar hedge funds and nearly put them out of business. This demonstrates the power of community. A passionate community is like an organism – its reach and influence is far and wide. Applied to a brand, if the brand has good intent, the possibilities are endless.”
To join ARCENTI’s inclusive fashion community, visit their Discord here. In the meantime, follow ARCENTI on their social outlets below to stay up to date on their brand on Facebook, Instagram, and Twitter.
