Beverly Hills and Rodeo Drive Go Bold for the Holidays
The second annual BOLD Holidays campaign kicks off on November 15 from 5:00 – 8:30 p.m. with the highly anticipated Rodeo Drive Holiday Lighting Celebration. This multi-generational event is sponsored by the Rodeo Drive Committee in partnership with the City of Beverly Hills, Beverly Hills Conference & Visitors Bureau and Beverly Hills Chamber of Commerce.
The event will be hosted by TV and social media personality Dawn McCoy. The festivities will include live music from electro hip hop violinist and America’s Got Talent contestant, Svet, and a specially curated 20-piece #BOLDBH band which will be playing a mix of holiday classics and decades hits. Also included will be a dramatic unveiling of the lighting and décor featuring a newly revealed holiday social art installation as well as the debut of artist Alexa Meade’s solo exhibition at 262 North Rodeo Drive which will be open to the public daily (closed Thanksgiving Day) until December 23. Rounding out the evening will be a champagne garden, delicious food trucks, a robust fireworks show and more.
The BOLD Holidays celebrations will continue every Friday and Saturday evening between 5 p.m. -8 p.m., from November 16 – December 22 on the 200, 300 and 400 blocks of Rodeo Drive as well as throughout the city. The streets will come alive once again with experiential programming, beautiful lights and holiday cheer. Guests can enjoy later shopping hours from their favorite merchants while experiencing unforgettable holiday moments featuring larger than life #BOLDBH California snowballs, a live ice sculpting experience, an interactive peace wall, elegant ballerinas performing on top of grand pianos, contortionist fashion art coming to life on the street and much more!
Following her interactive BOLD Summer installations, Alexa Meade will transform the space on Rodeo Drive into a three-dimensional art installation that will appear to be two-dimensional when photographed. Visitors stepping into an immersive art exhibition will become part of the artwork as they don hand painted clothing and accessories. Meade, who has appeared around the globe creating special installations and most recently painted music superstar Ariana Grande in her latest music video, “God is a Woman,” will paint live models at the exhibition to augment the experience on November 15, November 30, and December 14.
BOLD Holidays will also feature the West Coast debut of QuinCoach’s motorcycle coaches on December 14, 15, 21 and 22 (one featuring 50,000 sparkling crystals), the return of BOLD rides throughout Beverly Hills’ in exotic and luxury cars provided by Midway Car Rental; live holiday music in Beverly Canon Gardens and holiday art walks lead by curatorial professionals.
For more information, please visit lovebeverlyhills.com/boldbh.
