Five-Star BERES Line: The Most Luxury-oriented in Golf
The Five-Star BERES line is among the most luxury-oriented in golf costing in the neighborhood of $60,000 per set depending on the number of clubs. Globally, BERES clubs have become status symbols. The Five-Star model has been the choice for royalty, presidents, stars, and the uber-wealthy all over the world.
Honma golf equipment has increasingly been the first choice of many golfers throughout Asia and their home of manufacturing facilities in Sakata, Japan, is located about one-hour plane ride north of Tokyo. Honma’s Sakata plant has operated one of the most prestigious and high-performance global golf equipment brands since 1959. From victories on the world’s most elite tours to Honma’s most precious and brilliantly crafted designs being gifted to dignitaries, the brand’s lore runs deep world-wide.
The self-made Honma family has played an instrumental role in the success of the Japanese people and economy since the 16th century. In the 18th century, income from their shipping and banking interests enabled them to become Japan’s wealthiest landowners, which was later immortalized in Japanese folk songs. In 1813, the Honma family built a summer residence in the port city of Sakata. After World War II, the home was renovated and turned into a private museum, with many historic art treasures. It is now one of Sakata’s main tourist attractions.
In 1959, brothers Yukihiro and Hiro Honma — in a manner true to the traditional Japanese craftsmanship that went into preparing a katana for the feudal samurai — began to produce some of the finest golf clubs in the world. The brothers were both very avid golfers when they opened the Tsurumi Golf Centre in Yokohama more than six decades ago. From their single driving range and club repair business, grew the company which today crafts the world’s most prestigious golf clubs. Similar to the painstaking process of heating, folding and hammering of the katana blade along with careful water quenching and hardening, Honma has long trusted its master craftsmen, its “takumi,” to hand-sculpt the finest materials into clubs players would trust generation after generation.
The prestigious BERES family of clubs. Each offering in the BERES family’s Two-to-Five-Star rating system has its own unique and progressive level of performance and cosmetics. Cosmetically, the Five-Star clubs are among the most beautiful golf products in the world – officials consider them works of art that perform extremely well on the course. The luxurious design incorporates the likes of gold paint with vaporized gold powder sourced from Germany and applied via a special process, 24K grade mark badge in the irons, 24K gold and platinum ferrule trim, and 24K gold grip marks.
BERES clubs are geared for the discerning golfer who values the finest things in life combined with craftsmanship and benefits that improve the game. BERES is simply the world’s most premium club line. Golfers playing it appreciate the impeccable detail and craftsmanship, and value the prestige that comes with having BERES in their bag.
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