London Concours and Iconic Auctioneers bring Luxury Lifestyle Sale to Heart of City this June
The London Concours is delighted to have joined forces with Iconic Auctioneers for its 2024 show, which will run from 4th to 6th June at the Honourable Artillery Company in the City.
The exciting partnership will see Iconic Auctioneers conduct a luxury lifestyle auction at the HAC on the evening of Wednesday 5th June, bringing further excitement and action to the second day of London Concours – the capital’s leading automotive summer garden party
Iconic Auctioneers’ London sale will see a fantastic range of luxury lifestyle lots go under the hammer – from collector cars, motorcycles, and autotomobilia, to other coveted collectibles – including high-end watches, fine art, and stunning jewellery. All of this will take place in the heart of the city, a stone’s throw from Old Street station.
The four wheeled machinery on offer will include everything from much-loved automotive heroes of yesteryear to modern performance icons. Star lots will include a stunning 1970 Aston Martin DB6 Mk2 Volante, one of just 38 such cars built. Upgraded to Vantage specification, it is the same model owned by HRH King Charles, and ranks as one of the most desirable Aston Martin variants of all. Also on offer will be a 1969 Aston Martin DB5, which has been fully restored by Desmond Smail and upgraded to a 4.2-Litre specification. A true collectors’ item – forever associated with James Bond.
Meanwhile, a star lot in the fine art element of the sale will include a work by Turner Prize winning English artist Keith Tyson (b. 1969). Iconic will offer his Studio Wall Drawing: Designs for Chicago Hyatt Centre (2003). Tyson is known for his conceptual works that continually challenge what constitutes reality, ruminating on themes of chance, causality, and interconnectedness.
The sale is set to offer London Concours guests an unforgettable auction experience, in a setting like no other. Iconic is recognised as the UK’s live auction market leader, with a track record of delivering stand-out auctions at leading automotive events across the UK and Europe.
The auction will be held in the grand Prince Consort Room at the HAC. Viewing will take place from 11am to 8pm on Tuesday 4th of June, and on Wednesday 5th, up until the auction commences at 5:30pm.
The sale will also be live streamed on the Iconic Auctioneers website allowing those around the world to partake in the action. Bidding will be available online, via telephone or via commission pre-bid for those unable to join the sale in person.
Andrew Evans, Managing Director, London Concours, said: “We’re excited to have partnered with Iconic Auctioneers for this special luxury lifestyle auction. Working with the passionate team at Iconic, Wednesday’s sale will add an exciting new element to June’s show, which is going be our best, and most action packed, yet. Our event has always offered guests the chance to pore over the most remarkable cars in a unique London setting. Now we’ll offer guests the chance to take one home, too.”
Rob Hubbard, Managing Director and Principle Auctioneer at Iconic Auctioneers, added: “We are truly delighted to be working in partnership with the London Concours to deliver what promises to be a fantastic lifestyle auction of exceptional motor vehicles, collectibles and luxury lifestyle items. This fantastic and prestigious event aligns with our company philosophy of ‘Experts in Exceptional’. Together we will offer visitors to the event an exceptional auction experience”.
This summer’s London Concours will assemble some 80 machines – from classics to modern hypercars – in an oasis of green a stone’s throw from Old Street. Stay tuned for further class announcements in the weeks and months ahead as we approach the anticipated 8th edition of London Concours.
Beyond the cars, guests to the Honorary Artillery Company will be treated to a decadent range of food and drink options – including the all-day Club Concours hospitality experience, engaging live stage discussions, as well as a carefully selected line-up of luxury brands and boutiques. London Concours 2024 is set to be another unforgettable occasion of automotive indulgence.
