How Social Media Is Changing the Travel Industry

Undoubtedly social media has a huge impact on the industry of travel. The whole new style of tourism has developed with the help of Instagram, YouTube, and other platforms. Some personalities grew through Vimeo views, along with boosts from https://socialsgrow.com/buy-vimeo-views/.  New celebrities were discovered and talents acknowledged. And what are these changes? Quite an interesting topic to cover. So let’s explore the evolution of the traveling industry now! 

The visuals

Vision is a primary type of perception for humans. Juicy and perfected pictures on social media are provoking the wish to live the same experience. These images of sun-kissed islands, foggy forests, or daring cold mountains make you drool and immediately pack your bags for a trip. Social media are the ideal place to spread such content. It easily gets popular and creates engagement from the blank point. People dream about traveling, and eagerly save such photos for their plans and upcoming holidays. 

It is obvious that the beautiful picture was used as bait before, by travel agencies for example. But there is a difference between those. The pics on social platforms look more realistic, even if they are filtered. That is the secret of their attraction. We love looking at these photos and imagining ourselves in that place. The ultimate guide for a great travel photo that brings your blog up will be:

• Bright and colorful picture 
• Good knowledge of perspective
• Accents that create the atmosphere 
• Unique ideas and 
• Background story that is connected either with the place itself (history, fun fact, etc) or your trip

These are the minimum basics that will help you to create a good blog about journeys. 

Education and curiosity

Having an opportunity to discover the world through social media is golden. Reading articles about the diversity of cultures, traditions, and even nature is what can trigger our wish to become an explorer, even just for one second. Humans are curious and like to experience things, so watching an educational video may also cause the rise of tourist interest in certain destinations. 

And sometimes, writers do discover new things. The influence that these people have is very useful for local businesses and cultural heritage. They bring with them a younger audience, who would show far more interest in any historically significant places and events if they are served in a modern wrapping. So the whole travel industry along with historical clubs should thank the visitors who shoot stories and footage for YouTube videos!

Of course, social media cannot be the only instrument to draw interest in geography, culture, and history, but they are definitely a great help for the classic methods. 

Business relations

Travel agencies, hotels, and locals have also managed to get some profit from social media. What is the right way to market your traditional food point in the latest years? Run an account on Instagram! Or basically, any other platform that seems to have a big potential. Grand hotels nowadays have a specific kind of collaboration. They offer promo-tours to influencers, who must make a series of posts and stories in exchange for the vacation. The content is usually completely organic, and the hotel authority only demands a certain amount of posts along with the list of key features that should be highlighted. Nice deal for anyone. But to get such offers you must have a huge audience and good statistics. 

Improvement of service

Sometimes, unpleasant situations happen, when you travel, especially on the transportation level. And if only a few decades ago, the victims of bad service had to put many efforts to make their voice heard, now, when somebody complains about bad service online – it spreads dozen times faster and further, thus ruining the reputation of a company who delivers the service. 

With users having an eye on them, many transportation companies now resolve the problematic situations and aim for better quality, fearing to lose their position in the industry. The same goes for hotels and restaurants. Their interest is to attract internet celebrities and provide the best treatment, so they get a positive review. 

Ecological awareness

At times when the planet is coming to an edge, social platforms are one of the most effective tools to give insights on reality. It is much harder to hide the dreadful consequences of our ignorance. For example, recent marine events in Kamchatka, where billions of living organisms were intoxicated by the wastes coming from the nearby rivers and later found dead on the ocean shore. The tragedy was revealed by a bunch of travelers who passed the place by. They have filmed it all and immediately posted it on popular social platforms. In doing so, they attracted the attention of a wide audience, which helped to deliver the message to authorities. Also, many locals reported that after contact with the polluted water, they had rashes, fewer, and vomiting. The water has also changed the color and smelled weird. The process of resolving the problem is yet to be seen, but the attention of society won’t make it forgotten. 

These cries of help occur often these days. And many people are now traveling to fulfill their wish to help and share the information, prove it to themselves and continue the mission of saving our home. 

The interesting consequence of COVID-19

The massive lockdown has caused a decrease in the tourist industry. Suddenly, the cordons were closed, and plans changed. But as the first strict quarantine measures came to end, local tourism has gained a lot of attention. Out of nowhere, national points of interest and tourist destinations got the opportunity to shine again. Social media, for sure, has affected and promoted this factor. Surprisingly positive experience to get from the pandemic. 

In the circumstances when there is missing a possibility to fly away to exotic countries, it is time for travel bloggers to rediscover their homes. Here are universal tips to get the maximum result from such trips:

• Start from your hometown. Try to show your followers some specific places that only locals know
• Demonstrate genuine reactions. Don’t play fake excitement when you see something 
• Search for special events that take place in regions of your country and encourage your followers to travel as well. 
• Try to support tourism in your country by creating content that will attract foreigners. 

Free choice and personalized experience

With the growth of social platforms as a free space to find ideas for your vacation, many people have planned their own trips, which would include not just the points from brochures you get in your hotel lobby. With the possibility to accumulate the experience from other travelers, you now can build your route and find what excites you. This fact can be called a general improvement in tourism. 

Many small local businesses have the chance to impress the foreigners as well. All one has to do is to build something worth passing by. 

For tourism, social media is a gold mine. The whole industry has introduced major improvements. And it is easier to plan the trip when you have visual inspiration, useful tips from real people, and a possibility to contact traveling companies in more ways. 

 

Feature Photo by Jesus Loves Austin on Unsplash