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Design as a Determining Factor in Real Estate

By Stephanie Anton, President of Luxury Portfolio International® While in real estate, we often say it’s “location, location, location” and yet, for today’s savvy, sophisticated consumer, architecture and interior design can often play nearly as strong a role as location when it comes to selecting a property. While it is true, most buyers begin by looking in a particular area, for luxury buyers in particular, a known designer can be the differentiating factor in choosing a particular residence. This concept of “designer as brand” becomes particularly important when it comes to new construction as we’ve seen many global luxury...

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