Como 1907 Launches Innovative Charity Auction for EMERGENCY With Oprah’s Preferred Italian Travel Specialist

Italian football club Como 1907 is spearheading an innovative charity auction inclusive of a non-fungible token (NFT) for lifetime tickets to matches, a VIP stadium experience, and a once-in-a-lifetime Lake Como travel package. All proceeds from the auction will be donated to charity organization EMERGENCY, which offers free care to victims of war, landmines, and poverty. 

Como 1907, commonly referred to as Como, is an Italian football club that currently plays in Serie B, the second division in Italy. Founded in 1907, it plays its home games in Stadio Giuseppe Sinigaglia on the shores of the majestic Lake Como. Dennis Wise, chief executive officer of Como 1907, told Luxe Beat that, “Como 1907 created this pioneering auction because of its conviction that a sports team in any arena should be measured for both what it does on the field as well as off.”

Accommodations will be at the five-star Grand Hotel Tremezzo

The curated auction package includes an exclusive travel experience in Como and roundtrip first class airfare from anywhere in the world. In addition to a unique football match experience with a tour of the Como 1907 stadium, VIP seating for the game, and seat-side food and drink, the travel package features four nights into a Historic Suite with Rooftop Terrace at the five-star Grand Hotel Tremezzo, Como seaplane tour with Aero Club Como, private boat tour around Lake Como with Como Classic Boats, an evening at the Italian theater Teatro Sociale Como, and a private cooking class in Bellagio. Gourmet dining at Michelin-starred restaurants i TIGLI in THEORIA Restaurant and Kitchen Restaurant also complements sunset aperitivo with a view at the Infinity Bar at Vista Palazzo.

Additionally, Como 1907 is working with Access Italy, an esteemed and well-known luxury Destination Management Company specializing in travel experiences in Italy, beloved by everyone from Ben Stiller and Penelope Cruz to Oprah, for exclusive access to the city’s sites as well as a notable villa that few are ever able to see on their own — except on the big screen.

La Terrazza Gualtiero Marchesi restaurant

Como 1907 anchored this experience with an NFT that entitles the auction winner to two lifetime tickets in the VIP section. The design for the NFT entitled “tribuna d’onore a vita” (or “VIP tickets for life”) was inspired by the Como football club and the city it calls home. In recognition of Como’s rich history of success as both a city and a football club, a golden ticket emerges from the depths of the deep blue lake as a nod to the league championship-ascent of the club in 2021 and the promise of a bright future. The team plans to roll out additional NFTs in the future.

Wise continued, “Sports franchises have a significant influence on our society and a tremendous responsibility. While we have seen many in the sports industry dive into NFTs as the newest way to make a profit, we are hoping to use this blockchain technology to make a difference for those who need it most,” continued Wise. “Our Como NFT may change hands over the years with EMERGENCY will benefit with every transaction.”

While the current bid is just over 5 ether ($18,600 USD), the value of the prize exceeds $100,000 USD. The auction is live on OpenSea through April 30th. For more information on the auction, visit ComoNFT.com.

The Palace at night