Author: Sonja Hegman

Live out of a Suitcase? There’s an app for that

DUFL is a new app that is taking the “lug” out of “luggage.” The app is changing how the jet-set, and business heavy travelers, are traveling. A premium luxury travel service that acts a personal valet for frequent fliers, does the packing and luggage transportation for its clients. Here’s how it works in a nutshell: DUFL sends a large suitcase to your home, which you fill with your favorite travel essentials; DUFL then picks up the suitcase and brings to their secure warehouse; The contents get inventoried, photographed, cleaned and stored, and a digital wardrobe of the contents is...

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Social Shopping: the new mall

Remember Aqua Netting your hair up to hit the mall with your best friends? The mall was the place to be if you were anybody 20+ years ago. But in the 2010s, cruising the mall is sooooo last century. Since the vast majority of communication takes place online, it was only a matter of time before shopping followed suit. Thanks to Amazon, we can order anything our hearts desire without leaving the couch and our smartphone. Now, trips to the mall with your BFF have been replaced with online “shopping communities” where fashionistas the world over can dish on the...

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Gen XY: The Middle Sister of Gens X, Y

Generations. We have The Greatest Generation, The Boomer Generation, Gen X and Gen Y. We’ve come to see these various generations “diss” each other regularly, each saying something similar to, “Well, back in my day… I had to walk uphill both ways to get to and from school.” As of late, there has been an escalating battle between Gen Xers and Gen Y, “millennials” as we’ve grown to call them. They bitch and moan about how each of their respective generations has it so rough. “We have to live at home because we can’t find jobs,” Gen Y moans....

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Technology: What It Really Means To Be Connected

I’ve always had a thing for technology. Sometimes it’s a love/hate thing, but a “thing” nonetheless. I used to dream of the day I’d fit a computer in my pocket, but thought I’d be much older and much grayer when it happened. It took spending some time in my hometown a few months ago to realize that “being connected” doesn’t always include WiFi. Sheldon, Wisconsin, is not what one would call a metropolis. When I was a kid, it was a little more bustling than now, but not much. We had a corner store, actually called “The Corner Store,”...

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Tel Aviv’s Influence on Swayy Founders

Unless you’ve been living under a rock, you should know by now that content has become paramount in the race for being noticed online. While social media is still important, it is shifting, even maturing. It’s not just for humorous quips anymore. Looking for the content to fill your social media channels can be a challenge, especially if you don’t have the time to create it yourself. That’s where Swayy comes in. Longtime friends Ohad Frankfurt, Swayy’s CEO, and Lior Degani, VP of Marketing, created Swayy with Oz Katz, chief technology officer, and Shlomi Babluki, chief scientist, all former...

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