CHRISTOPHER WARD the OFFICIAL TIMEKEEPER OF PREMIERSHIP RUGBY LEAGUE

Feature photo Mark Brittain, Premiership Rugby Chief Commercial Officer and Joe Keech, Christopher Ward’s Finance Director

Premiership Rugby and Christopher Ward – the UK’s leading mechanical watchmaker – have announced a partnership, making Christopher Ward the Official Timekeeper of the league.

The Christopher Ward name will be visible across all Premiership Rugby stadiums – specifically the shot clocks introduced to the league this season. Stadium clocks will also be branded by the Christopher Ward name and TV viewers on TNT Sports and ITV will also benefit from new on-screen time-keeping branding as part of this long-term partnership.

Premiership Rugby Chief Commercial Officer Mark Brittain says: “We are so pleased to welcome Christopher Ward to the Premiership Rugby family.

It is great to partner with a British brand who share our values and passion for growing the game and we are excited to work alongside them through this partnership.”

Christopher Ward turned the traditional watch model on its head in 2005 by becoming the world’s first online-only premium watch brand offering hand-crafted, Swiss-made mechanical watches at previously unheard-of prices. Today they have customers in more than 100 countries and are renowned for their pioneering approach to watchmaking, including the creation of the first commercially viable mechanical watch movement from a British watch brand in over 50 years, the acclaimed Calibre SH21.

Mike France, the CEO and Co-Founder of Christopher Ward says: “It’s an honour to be the Official Timekeeper of the league.  Rugby is a passion for many of our customers and so we are delighted to be a part of the exciting future of Premiership Rugby.”  

Christopher Ward’s latest launch – The Twelve

About Premiership Rugby

Premiership Rugby is the organising body of the Gallagher Premiership Rugby league.  We are responsible for organising the Premiership Rugby competition, the centralised broadcast rights and other commercial rights for the league. Premiership Rugby is a private company, wholly owned by and responsible to its member clubs and CVC Capital Partners. Each of the member clubs is independent of Premiership Rugby, working within the rules of the game as laid out by World Rugby, the RFU and English law and delivering in their local communities. Premiership Rugby’s vision is to be the best and most competitive league in the world. We have five core values, which we encourage our clubs, stakeholders and partners to share with us. Competitive: We strive to be the best in everything we do and to maximise opportunities, so that our competitions, programmes and people are world-leading. Progressive: We seek out opportunities to innovate and take considered risks. We take pride in our challenger mentality and in testing conventional thinking. Respectful: Our commitment to respect and sporting behaviour extends from the pitch into our business. We use our clubs, their performances, our media channels, and our programmes to inspire and develop the sport’s values with players, coaches, volunteers and fans. Inclusive: We welcome and celebrate diversity, opinion and teamwork. We strive to make our competitions and activities available and enjoyable to as many people as possible in whatever capacity they wish. Professionally excellent: We set the highest standards for our collective and individual performances and commit to delivering excellence on and off the pitch.