Creating a Media Presence: How Successful People Pull Off Marketing

A social media presence is an integral part of any business in this day and age. It allows you to reach a lot further than you could have otherwise and opens your brand up to new markets and possibilities.

Regardless of what industry you are in, from lifestyle to technical and all others, it is important to learn how you can create a presence on social media. A social media presence is both the availability of a brand and its community online. The stronger this community is, the more trust a brand has and the easier it is to convert passers-by to paying clients.

The Importance of Social Media Marketing

There is a recipe for pulling off successful marketing on social media. Though it is in a state of constant evolution, you can make it your goal to stay on top of new best practices.

It was predicted that the managed services market would most likely reach $170 billion worldwide by 2019. Going by these metrics, it is important to set up your brand online the right way, now.

Successfully Setting up a Social Media Presence

Set up goals that align with your business objectives. Use these goals to track important metrics like engagement and conversion rates. Doing this will help you fine-tune your strategy for success.

Learn who makes up your audience. Knowing their needs and lifestyle will help you engage with them directly. When you know their location, age, industry, interests, and more, you can cater to them effectively and convert them more easily.

Find out who your competition is. Also aim to know what their strategy is, including what media they are most active on. This will give you the opportunity to fill a gap that they might have left, as well as showing you what is expected by seeing what works for them and what doesn’t.

Stay active and consistent. While there are many other factors that help social media efforts for any brand, consistency is the biggest part. If your audience knows that they can expect you to provide content that they like consistently and regularly, they will be happy to stay along and follow you. Because there are so many other brands competing for the attention of the same audience, the moment you get out of their sight, they forget about you fast. This is emphasized by the fact that about 35% of people said they wouldn’t have discovered a business had it not been for their sign online or elsewhere.

Don’t take the shorter route by buying likes and followers. An audience built in this way is not organic, and they haven’t had time to get familiar with your brand. There is no point in having a large following of hundreds of thousands, but an engagement of only a few hundred or so. It will get hard to grow beyond a certain point, and you might also run out of motivation sooner rather than later if you don’t cater to the lifestyle of the people you are marketing to.

Finally, create a social media content calendar that has a content posting schedule as well as the right content mix. This can be a combination of content made to drive traffic, content from other sources, and content about your company culture, to give a few examples. If you can educate and entertain your audience more than you are trying to promote your brand, you can be successful because you won’t come across as being focused on your brand and making sales.

According to the 2017/18 Global Digital Outlook Study, 43% of marketers worldwide are increasing their investment in digital marketing. About 50% are already spending half or more of their entire marketing budget on the digital space, and this is because they know that’s where the future of marketing is.

Feature Photo by Fausto Sandoval on Unsplash