Urban Chic Meets Beach at a New Boutique Hotel in Playa Del Car-men’s Luxury Resort Scene

The Reef 28 is Playa del Carmen’s newest, hottest spot in what is small-batch, luxury hotel resorting. The adult’s-only resort is slated for April 15, 2018 grand opening. The Mexican brand, which embraces global chic with native authenticity, is giving guests a new kind if all-in experience. This leave-the-kids-behind, sophisticated escape is designed to segue easily from beachfront to roof-top to bar lounge. Brilliantly located, it’s a get away, not just from the kids and Monday through Friday grind, but from the pre-fab escapism of conventional all-inclusive stays.The Reef 28 Playa Del Carmen

“It was time to embrace what people really want from a vacation. Adults are looking for their own adventures and their own way to feel a part of a genuine – even transformative – experience,” says Mr. Montalvo, CEO of The Reef Resorts & Spa. “At The Reef 28, they get to be a part of the party, the culture, the cuisine and fun that makes Riviera Maya Mexico’s thriving Cote d’Azur.”

During the day, guests can relax and tan at the stunning beach just down the street from the hotel, with access and special rates at the famous Mamita’s Beach Club. The afternoon and evening can be spent on the Quinta Avenida (5th Avenue) where local bars and indigenous crafts shops meld into to world-renown eateries and luxury boutiques. They can also shuttle to the two other Reef properties in Coco Beach or Playacar to enjoy the beautiful, family-friendly, and all-inclusive beaches. Options abound for those who choose to stay in whether it’s ARRIBA at the rooftop where bathing suits are appropriate cocktail attire and local DJs set the mood while patrons dip in the seductive infinity pool, or at the hotel lobby which offers a selection of exquisite dining options and a great panoramic window with street view for people-watching. Guests can also take a turn at the elegant Mexican restaurant CACHITO or at EL ASIATICO for inventive Asian fusion cuisine. Or, keep it casual at the buffet under the high radiant ceilings of NR.28.The Reef 28 Playa Del Carmen

The city itself is also part of the main attraction. Just steps away there are opportunities to be guided or to wander independently. Enjoy dance clubs, restaurants, festivals and festivities. Live like a local or explore like a jet setter. If staying in, The Reef 28’s inviting location and loungy vibe means guests are as much in the scene as they are the scene makers.

“We wanted to create a space that was more about connecting than escaping,” adds Corrina Terenstra, Director of Sales & Marketing. “The resort is modern, classic and cool – just like Riviera Maya. We want you to forget what it is to want. Maybe you want to be pampered and visit on your own, or maybe you want to connect with new friends or relationships, or rekindle the spark with those you’ve known and loved for a long time. The Reef 28 is the perfect place to make it happen.”

The Reef 28 is an extension of The Reef Resorts and Spa family of all-inclusive hotels who have been doing hospitality right for almost 20 years. Every room on the property is a suite, either a Junior Suite or a Master Suite. The experience of luxury is both nuanced and overt. No small comfort is overlooked, everything from hair irons to high speed Internet to Nespresso machines can be found in each room. Other luxuries also allow for moments of intimacy and relaxation, like a bedside Jacuzzi and private patios or terraces in the Master Suits and a five-star spa for the perfect pampering.The Reef 28 Playa Del Carmen

This family-run company has distinguished itself for decades from the behemoths of all-inclusive resorts by focusing on the little things that make any Mexican stay memorable. They are masters of detail, comfort, elegance and cool.

The Reef 28 is taking reservations now for the grand opening on April 15, 2018. To find out more and to book your stay, please visit http://reef28.com.


Inspired by the colorful beauty and unique characteristics of their namesake marine life,

The Reef Resorts is an authentically Mexican hotel operation that is both family-owned and operated in beautiful Playa Del Carmen. With over 20 years experience in the hospitality industry, The Reef Resorts is dedicated to elevating the art of service by providing the best in all-inclusive stays. Their commitment to providing exceptional experiences with a distinct Mexican appeal at The Reef Coco Beach and The Reef Playacar, their family-friendly resorts, has propelled the company’s newest venture into adults-only luxury boutique stays with The Reef 28, opening early 2018. Learn more about them at www.thereefresorts.com.