Savoy Signature Appoints Roberto Santa Clara as CEO

Savoy Signature, a leading name in the luxury hotel industry, proudly announces the appointment of Roberto Santa Clara as its new Chief Executive Officer (CEO). This strategic move reflects Savoy Signature’s commitment to its projected expansion strategy and reinforces its position as a pioneer in the hospitality sector.

Formerly the Director of Madeira Airports, Santa Clara started his career in 1996 as the Marketing Director of Empresa de Cervejas da Madeira. In the 20 years following, he held high-level positions as the Deputy Director of Madeira Airport and Deputy Director of Lisbon Airport before returning back to Madeira Promotion Bureau as Executive Director in 2020.

“Savoy Signature is proud to introduce Roberto Santa Clara as the newest addition to our executive team,” stated Ricardo Madias-Farinha, Chief Commercial Officer of Savoy Signature. “Leveraging his extensive expertise and proven results in leadership positions in different industries, we are certain that Roberto will play a key role in propelling our strategic endeavors, enhancing our governance, and solidifying our influence not only in Portugal but also on the global stage.”

“It’s an honor to take on the role of CEO at Savoy Signature. Having witnessed the brand’s commitment to innovation, and guest satisfaction, I am excited to be a part of this journey. With a strong foundation built on excellence, I look forward to driving our expansion initiatives while staying true to the values that define this remarkable brand.” stated Santa Clara.

With a background in Marketing and Advertising, Santa Clara has been recognized for his extensive experience managing large organizations and market-leading companies, specifically in the airport, tourism, travel, and consumer goods sectors. In his new role as CEO, he will be responsible for spearheading the evolution of Savoy Signature’s destinations, defining and executing strategic initiatives, and focusing on brand coordination and expansion.

Santa Clara brings robust proficiency in business development, international relations, collaboration, and strategic planning, underscored by his outstanding managerial and forward-thinking aptitude, alongside his demonstrated prowess in leadership and effective team administration. A standout achievement during his tenure was the establishment of the inaugural base of a budget airline on Madeira Island, Ryanair. Furthermore, under his leadership, the launch of the first-ever direct flight connecting Madeira Island with New York’s John F. Kennedy International Airport (JFK) was created. Noteworthy strides were also made in operations for Wizz Air and EasyJet at Madeira Airport, resulting in remarkable surges in passenger traffic and noteworthy enhancements in their operational performance metrics.

About Savoy Signature:

Savoy Signature is a family-owned growing collection of contemporary hotels and resorts based in Madeira Island, Portugal and widely loved as one of the leading hotel groups in the destination. From exclusive luxury to premium family holidays and adults-only lifestyle hotels, Savoy Signature’s passion for hospitality is reflected in each property’s offering. The collection consists of six diverse hotels and resorts, each looking to satisfy each type of traveler and their interests across all markets. The group is as deeply committed to their guests’ enjoyment as they are to their excellence in the hospitality area. Each hotel has its own distinctive concepts, values, design, and audiences, where every experience reflects Savoy Signature’s identity and welcoming spirit. Gastronomy, well-being, and culture are at the heart of the group with a wide selection of complementary restaurants, spas, and lifestyle options for an experience that goes way beyond accommodation.