Author: Tom Raffio

Quality Business: Please Your Fans

Share: During my more than thirty-five years in the business industry, I have learned, through experience and benchmarking best practice companies, what it takes to run not only a business, but a successful one.   What follows is the ninth article in a series of twelve that will position any business for success. In my last column I discussed the importance of effective communication, which is essential within any successful organization.  While communicating to win, successful businesses need to make sure they are pleasing their fans. All businesses want lots of loyal fans or customers, and every team has to...

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Quality Business: Communicate to Win

Share: During my more than thirty-five years in the business industry, I have learned, through experience and benchmarking best practice companies, what it takes to run not only a business, but a successful one.   What follows is the eighth article in a series of twelve that will position any business for success. In my last column I discussed the importance of applauding players who excel in an honest and fair way without taking shortcuts.  While teamwork and accountability go hand in hand, effective communication is critical within any successful organization. I want you to think about the last annual...

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Quality Business: Applaud Players who Excel

Share: During my more than thirty-five years in the business industry, I have learned, through experience and benchmarking best practice companies, what it takes to run not only a business, but a successful one.   What follows is the seventh article in a series of twelve that will position any business for success. In my last column I discussed the importance of playing as a team and putting the goals of the team before your personal ego.  While you don’t want one employee to excel at the expense of others, any successful company needs to applaud players who excel the...

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Quality Business: Play as a Team

Share: During my more than thirty-five years in business, I have learned, through experience and benchmarking best practice companies, what it takes to run not only a business, but a successful one. What follows is the sixth article in a series of twelve that will position any business for success. In my last column I discussed the importance of earning the trust of your employee colleagues, your business colleagues and your customers.  While earning trust, it is important to learn how to play as a team and put the goals of the team before your personal ego.  Bragging and showing off are not attractive qualities and this isn’t what your colleagues, clients, and external business colleagues want to see. Customers don’t want one strong player to outshine the rest, they want the entire team to play together and delight them. If you have one employee whose goal is to outshine his or her colleagues, this can create imbalance within the team and “sink your ship.”  Wanting to climb to the top of an organization is normal, but those who want to advance in a company should learn that it’s better to make sure the team shines than to gloat about your personal contributions to any given project or success.   A great example of teamwork is many Japanese car companies who now have one team build an entire car instead of...

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Quality Business: Earn Trust

Share: During my more than thirty-five years in the business industry, I have learned, through experience and benchmarking best practice companies, what it takes to run not only a business, but a successful one.  What follows is the fifth article in a series of twelve that will position any business for success. In my last column I discussed the importance of outworking and out hustling your competition by playing all out.  If you demonstrate to a potential customer that you are willing to “go the extra mile,” even though your price might be a little bit higher, more often...

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