The day before the Academy Awards, Valerie Beverly Hills set the stage for an invitation only gifting suite by Melissa McAvoy, founder of Luxury Experience & Co. While toasting the success of the invited talent as they walked around the venue, her ultimate customized celebrity experience featured gifts from luxury global brands.

McAvoy is the ultimate brand connector. She is recognized for creating exclusive experiences for her clients, while introducing new consumers, celebrities, influencers, media and pro athletes to her clients brands. By partnering her like-minded clients, she has created a unique niche in growing brand recognition through Celebrity Gifting Lounges, Marketing Campaigns, Public Relations and Strategic Partnerships. ​

Photo of brands at Luxury Experience & Co.

Collaborating with Indie Entertainment Media, McAvoy said “We couldn’t have asked for a better media partner to host such a successful event with.”

Luxury cars parked along one of the “Golden Triangle’s” famous streets, as invitees entered Valerie Beverly Hills to meet with luxe beauty, spirits, wellness, home, and travel representatives.

Invited attendees included Tony Vinciquerra (CEO & Chairman of Sony Pictures Entertainment), Cindy Cowan (Oscar & Emmy Award Winning Producer), Cas Anvar (Actor, “The Expanse”), Larry Namer (Founder, E! Network), Rich Ting (Actor, Netflix “Warrior”), Emelia Hartford (Actor, “Upon Walking), Emelia Hartford ( Actor, he CW’s All-American: Homecoming), Amber Friendly (Actor, Apple TV’s “The Morning Show”), Alyssa de Boisblanc (Actor, ABC’s Modern Family), Jermelle Simon (Actor, “The Upshaws”), Adam Croasdell (Actor, “Monarch”), and Misa D’Angelo (Actor, Netflix “Hache”).

Paul Zahn “King of Cocktails”

LA based Entertaining expert and “The King of Cocktails” Paul Zahn enlightened everyone about Pallini Limoncello. While pouring cocktails and chatting with actor Vincent De Paul (Emmy award winner for producing The Bay), Zahn presented him and others a bottle of the luscious Italian liqueur made from lemon zest to enjoy after the event.

Other spirits being poured included Cut Above Gin, Tequila Partida  and Lucas Bols. Invitees received bottles of these spirits and a box of Bols Cocktail Tubes. These innovative 200ml ready-to-enjoy cocktail tubes serve one to two cocktails. They are designed to preserve exceptional taste and quality, and are ideal to bring to the beach, an outdoor concert, while playing golf or to serve at a pool party in a bowl of ice.

Lucas Bols Cocktails

Top rated beauty and cosmetic brand for makeup artists Cinema Secrets offered a Make Up Brush and Cleaner and EO Essential Oils and hand cream.

Photo by Jill Weinlein

Other products given to guests included Dax Haircare, MadeMan, Aminia, Nu Estestics Spa, Biomerica, Styles by Ameyha, CLE Cosmetics, HIGH Beauty, Passion Roses, WHIMZY TEES, Susie’s Cakes.

Photo by Jill Weinlein

Be You Beauty provided holistic luxury handcrafted Yoni care products, as well as health coaching services.

Be You Beauty

Luxury Entertainment & Co recognizes the importance of product awareness and helps brands create a complete package of services to maximize client’s exposure and return.