Faire La Fête Brut, the most exciting Champagne-alternative that you’ve never heard of (yet) and the only sparkling wine with historical roots in the world’s original Mardi Gras festival—coming up on February 25th.
Master Sommeliers from around the country have been quietly touting Faire La Fête’s complex character and delicate mousse, but all wine lovers can appreciate its quality/price ratio: For under $20 (SRP $19), this stands up with the best of your average Champagne—often outperforming its $50+ peers. That’s likely because, at a mere six grams per liter, Faire La Fête has 30 percent less residual sugar than the leading Champagne brands. Compare to Veuve Clicquot “Yellow Label” (9.5 g/L), Moët & Chandon “Impérial” Brut (8 g/L) …not to mention “blue label” aka La Marca Prosecco (16 g/l). It’s only a matter of time before savvy consumers catch on and start requesting “Green Label” over “Yellow.”
Limoux’s unique climate and terroir is to thank for the advent of sparkling wine. The Méthode Traditionnelle originated there in 1531, almost 100 years before Champagne farmers stole the recipe and began purposefully producing sparkling wine in the late-17th century (discourteously coining it the Méthode Champenoise). Limoux’s proud growers—who spent 500 years partying on the stuff and forgot to patent the method—call their Brut “the original Champagne.”
There is no better choice on Mardi Gras then to celebrate with a bottle of Faire La Fête—it even translates to “have a party” in French. That’s because this wine celebrates its cultural origins as the official beverage of the annual January-March Carnaval de Limoux—the longest running Mardi Gras festival in the world, dating back to the 16th century (which actually makes it the oldest festival in the world, full stop!). The label’s green and purple theme is also a festive nod to that heritage.