Keep Your Hair Natural and Shiny with an Organic Product

When hair salons began shutting down due to the COVID-19 pandemic, it became difficult for consumers to maintain styling that was traditionally done in the salon – whether it was for curly hair, braids, wigs, or otherwise. 

With platforms like Clubhouse, TikTok, Instagram, YouTube, and video conferencing, consumers were forced to fend for themselves, learning how to take care of their natural hair, beginning with the types of products you want to stay away from. It changed our perspectives on what we needed to look good. 

The global beauty industry, which comprises skin care, color cosmetics, hair care, fragrances, and personal care was hit hard by the pandemic, with a 20 to 30 percent drop in revenues in 2020 alone. 

By looking for hair products that use organic and natural ingredients, you can preserve the integrity of your hair, whether straight or curly, for a lot longer than you originally anticipated. 

Stylist and multiple salon owner Tonya Fairley is the CEO and founder of Strandz Unlimited, a specialized hair product line which gives hair unlimited potential with organic and natural ingredients made to moisturize, strengthen, and define the natural curl or wave.

Photo Courtesy of Tonya Fairley / Submission

Fairley, a hair stylist for over 30 years, saw a need to provide her clients with a product that did not contain harsh chemicals, were economically priced, and performed as promised. While the current products on the market did not help clients with frizz, dry and brittle hair, Fairley’s goal of helpful products became a top priority. 

Many consumers, myself included, who have curly hair, have experienced major issues with leading brands, unable to find relief on the average beauty salon shelf. Prior to me using Strandz Unlimited’s product line, I had been using the wrong products containing harmful chemicals, which made my scalp constantly itchy. 

It wasn’t until I started my two month regimen of using Hydro-Curlz Curl Creme, Hydro-Curlz Moisture Cleanser, and Curl Gerle for two months, did I begin noticing less itchiness, dandruff, and an overall easier means for styling my hair. 

Unfortunately, many products made for textured, curly, wavy hair aren’t made by people who use the product on a daily basis, which of course, doesn’t provide intended results. This led to the launch of the Strandz Unlimited Hydro-Curlz line in 2019.

Now carried in 8 beauty supplies, 4 beauty salons, online, and shipped as far as Canada, Strandz Unlimited has overcome the initial hurdle of introducing such a product line outside of the founders salon clientele, friends, and family.

In early 2020, the COVID-19 pandemic forced many salons and supply stores to close down, while additionally delaying shipments and increasing the cost of packaging materials – creating a slight shift in the cost of goods to the consumer. According to Fairley, the company has been able to maintain its pricing with less profit margins because our overhead is at a bare minimum.

“When we saw the shortage starting to affect our industry, we made sure to order for further in the future,” Fairley told Luxe Beat Magazine. “Typically, we could order our packaging containers and we would receive them within 7-10 days. However, with the pandemic, it was taking up to one month and possibly longer. This way, we were able to meet our customers’ demands and not have a long delay due to packaging.”

At the end of the day, Fairley encourages other hair stylists who are looking to start their own ventures to do their market research and understand their target audience. “Take the time to build out several avatars to get the feel of those clients’ buying habits. It’s also worth having a clear picture on what your go-to market strategy looks like, especially if you’re only going to be online. You need to have the marketing budget necessary to reach your potential customers.”

The bottom line is that the pandemic has changed the way we engage with style and beauty, and whether we are at the peak of the pandemic or at its end, stopping now to return to salons and household brands only seeks to defeat the progress the industry has made. 

Feature Photo by Thought Catalog on Unsplash